Provider Standard Life has been dealing with unprecedented levels of client contact since pensions freedom came into force on 6 April.
Provider Standard Life has called on the industry to come up with better processes to ensure non-advised income drawdown clients efficiently manage their retirement income.
The number of platforms targeting advisory firms is likely to halve after 2017, according to Standard Life's David Tiller.
Countdown to 6 April: The line up in The Great Pension Reforms Race
Providers who have cut drawdown charges in the run-up to April 6 to "grab market share" will revisit their decisions in the months to come, suggested LV=.
Standard Life will scrap charges linked to its flexible drawdown product in readiness for pensions freedom from 6 April.
Standard Life has reported modest growth in its UK business for 2014, with profits before costs up nearly 6% during the year, driven by demand for the life company's auto-enrolment workplace pensions.
Advisers have reacted to Standard Life's return to advice with a mix of indifference and a sense of history repeating itself
David Ferguson on Standard Life's move into advice