Ask the Experts: what lessons can the UK unit-linked guarantee market learn?

Answer - Colin Bell, European variable annuity product director, Aegon Probably the main learning is that an existing ULG proposition from an established market in another part of the world can't just be transplanted into the UK market and be expected to be a success without tailoring of the benefit design and charges to fit the circumstances of the UK market. Each country has its own tax and savings regime; regulatory framework; level of State provision; demographic fingerprint; savings culture; alternative savings vehicles  and attitude to risk, all of which can affect the relative a...