After another disastrous year for WOL, is there any hope for growth in this market? Lucy Quinton finds out more Click here to download pdf
Like that elderly relative who is wheeled out for the traditional family hatches, matches and dispatches occasions, whole of life (WOL) has long been in existence in the industry. That said, yet again WOL has experienced another year of overall declining sales with figures from Swiss Re's Term & Health Watch 2006 reporting a decline from 219,927 in 2004 to 205,532 in 2005 – the lowest figure it has ever been. Despite its apparent decline over the last decade though, there are some interesting thoughts to be shared on this particular area of the market, and there remain stalwarts within th...
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