Where there's a will

The whole of life (WOL) market has failed to impress since its heyday in the late 1990s, when around 400,000 policies a year were sold. Latest figures from Swiss Re's Term & Health Watch 2005 saw WOL sales drop from 230,698 in 2003 to 219,927 in 2004 - even lower than the 2001 slump. And while no official figures for 2005 have been published yet, feedback from providers suggests the WOL market has continued to experience an equally appalling result. The sector's failure to break this negative trend came as a surprise to industry experts, many of whom had forecast that sales of WOL would ...