As the Financial Conduct Authority (FCA) cracks down on online financial promotions, questions have been asked over whether industry should challenge or collaborate with this new wave of influencers.
The rise of financial influencers, or ‘finfluencers' has reshaped how consumers—particularly younger generations—engage with financial information. Social media has become a major source of financial guidance, with influencers providing insights on budgeting, investing, and wealth-building strategies. However, this growing influence has triggered concern from regulators and financial professionals alike. Social media has become a key information source for younger consumers seeking financial guidance. According to research from Royal London, one in four individuals aged 18–34 have relied...
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