Is there any protection from the World Cup?

It could be me but given recent (sadly) failed attempts to drum up support for the various protection initiatives, I can't help feeling envious of other industries ability to ride in on the coattails of sporting events like the world cup. I sit here in my car (resplendent with car flags from sports direct, JJB sports14 newspapers, 6 cereal suppliers and one I picked up from the road) crossing my fingers while eating my England KitKat and drinking from my England thermos flask, as I contemplate my England air fresheners courtesy of Halfords, shell etc etc) - you get the picture. Yes ‘o...