Boosting your image

It is funny how, in times of recession, marketing budgets are often the first to get cut. Clearly when times are tough, companies have no need to evolve their proposition; understand their customers; or generate new sales leads. Brand loyalty is the last thing that is required when sales are dropping; and of course targeted communications with high response rates are no use to anyone who is busy wondering where their next bit of business might come from. That sounds cynical, but it does sometimes feel like people lose faith in marketing when they need it most. This may be down to a lack ...