What can IFAs learn from the healthcare sector?

Clearly as an industry we are entirely reliant on having a customer who is willing to consume and ultimately pay for our services. However, in such a dynamic and fast-moving industry, it is all too easy to let other business considerations, such as regulations, the products we would prefer to sell, or what we think is best for the customer, get in the way of ensuring we are meeting the actual needs of our customers. Creating positive and valuable customer experience has become a key differentiator. Organisations that focus more on relationships rather than sales, and more on customers an...