Ten (or so) questions to ask of your lead generator

While some sites charge users a fixed fee per lead, others will make you bid against other advisers first. Friends Life's key questions: 1) What do you actually get for your money? Is it simply a name and number or a mini details sheet? Or are you supplied with a full fact find? 2) Do they provide an exclusive lead or are you the third person to have received it? 3) Where are the leads sourced from? Are they from websites, consumer questionnaires etc? 4) Are there joining/exiting fees to receive leads from the firm? 5) Do you have to buy a certain amount of leads each week?...