Aberdeen’s advice platform must “move the dial” this year and get its flows into positive territory, its chief distribution officer Verona Kenny has told Professional Adviser.
Aberdeen's adviser assets under management and advice (AUMA) was up 2% at £75.2bn in 2024, but net outflows remained "elevated" at £3.9bn (2023: £2.1bn). Kenny, who sat down with PA to discuss platform plans, has been working on wraps and platforms with financial planners for more than 20 years and now sits within Aberdeen's platform "strategic relationship team". Before joining Aberdeen in October last year, she spent 11 years at 7IM as head of intermediary and latterly head of platform. "We need to get our flows into positive territory," Kenny told Professional Adviser. "For us, it ...
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