A-Day awareness triples, but action is still lacking - IFAP

YouGov, on behalf of IFA Promotion, surveyed over 2000 adults in June 2005 and January 2006, to discover their views on A-Day and the proposed reforms. In June last year, just 16% of adults recognised what the term meant, with more people plumping for “Armistice Day” or “A-Levels results day”, while 11% associated it with “Armageddon and the end of the world”. But six months later, the results from January’s survey showed public awareness had almost tripled, with 47% recognising the term referred to pension reforms. The updated survey also showed an increase in the number of people wh...