Notification of a sharp price increase affecting Adviser Office Premier - 1st Software's product for the smallest IFA firms - is drawing stinging comment from some users.
IFA Alan Charles estimates his cost will rise from £81.66 (including VAT) per month currently to £170.37 (including VAT) once the full impact of the price changes take effect in July 2006. Charles says he understands businesses need to make money, but the 100%-plus increase in the cost of using AO is hard to accept having already incurred additional expense on two training days essential to making best use of the software. The increase is “staggering” and raises questions about whether 1st has decided to in future focus on larger businesses at the expense of smaller IFA firms, he say...
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