Equity release IFAs urged to push online presence

The results found 35% of equity release customers shopped for their product online, while 35% used the internet when shopping around for their equity release product. The internet came second only to taking equity release out on the back of seeing an advert (37%), highlighting the increasing popularity of the internet amongst the older generation. Of the other respondents, 21% said they had a financial adviser already and 7% searched for a product following word of mouth recommendations. Claire Barker, chairman at ERSA, said that with high numbers of equity release customers opting to...