IFAs specialising in equity release should ensure they establish and maintain an online presence, according to the latest research from the Equity Release Solicitors' Alliance (ERSA).
The results found 35% of equity release customers shopped for their product online, while 35% used the internet when shopping around for their equity release product. The internet came second only to taking equity release out on the back of seeing an advert (37%), highlighting the increasing popularity of the internet amongst the older generation. Of the other respondents, 21% said they had a financial adviser already and 7% searched for a product following word of mouth recommendations. Claire Barker, chairman at ERSA, said that with high numbers of equity release customers opting to...
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