New marketing face at the Aifa

clock •

The Association of IFAs has appointed a former head of group insurance marketing at Sun Life of Canada, Rebecca Pratley, as its head of marketing at the trade body.

Pratley has worked in financial services marketing for 14 years, as she has been running her own marketing firm, Marketing Clarity, handling brand management, advertising and internal communications. Prior to this, she was with Sun Life of Canada, and spent some time in Hong Kong under an international assignment. In her new role at the Aifa, Pratley will seek to acquire and retain new members as well as keep Aifa and Association of Mortgage Intermediaries members informed about developments, activities and events. If you have any comments you would like to add to this story or wou...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why financial planning needs to wake up to neurodiversity

Why financial planning needs to wake up to neurodiversity

Finova Money’s Anna Butcher launches the Uniquely Wired Network

Isabel Baxter
clock 21 September 2026 • 4 min read
Ahmed Bawa: Why advisers need to ask themselves the long-term questions

Ahmed Bawa: Why advisers need to ask themselves the long-term questions

What do you need from your network?

Ahmed Bawa
clock 21 September 2026 • 5 min read
Advisers' Budget 2026 wish lists – 'this is a scary one'

Advisers' Budget 2026 wish lists – 'this is a scary one'

First under Burnham and Healey

clock 18 September 2026 • 3 min read