Whilst there has been a marked increase in the number of IFAs using social networking websites, many don't believe that their clients do.
A survey of IFA attitudes to the sites found over 95% of IFAs do not ask clients about their use of the Internet as part of their fact finding activities, and so have no idea which of their clients use social networking websites and who might be open to web based communications. In a recent study, the fastest growing demographic on Facebook was shown to be females aged 55-65, followed by males aged 45-54. This contradicts many IFAs' assertion that social networking websites such as Facebook are just for the younger generation and would have no place in their marketing strategy. IFA Li...
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