Unum has unveiled its marketing strategy which will include consumer focused television adverts later this year.
The provider coincided the announcement, with research which revealed that workers fear the potential impact of long term sickness and highly value (IP). It found that two thirds (64%) of workers thought IP was one of the most important benefits to them and 31% feared suffering a long-term illness, while one-quarter believed their employers would not pay them their full salary for time off due to sickness or injury. A further 11% of respondents said they have already been off work due to illness for six months or more in the last year and one-quarter of this group say they did not rec...
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