Insurers: Keep it Short and Simple - Unum

Jargon-free language (64%) and the use of images (28%) help most in making consumer sales research has found. Unum, and the Plain English Campaign have found he insurance industry is the biggest culprit for making product information difficult to understand, with a difficulty rating of 46%, over other sectors, including banking which eaned a 29% difficulty rating, retail (25%), cars (23%) and food (8%). As a result of this research, Unum is joining forces with the Plain English Campaign, to "keep it simple" across their insurance products. Jack McGarry, CEO Unum UK, says: "The resu...