LV= says compulsory protection could 'decimate' market

However, the provider said it backed a recent debate about whether protection should be mandatory as it was helping to raise consumer awareness. Mark Jones, head of protection at LV=, told the COVER Health and Protection Forum that he was concerned a low level of compulsory protection would decimate market opportunities. "I very much support the argument, but very much hope we don't win it," he said. "I'd like to go out there and make the case very strongly, but hope we lose. "It's a great debate to have as it raises the profile of consumer need, but even if you win the argument...