The creator of a non-advised online fund selection tool for investors has called on more advisers to develop their own online technology.
Kent-based IFA Dennehy Weller soft-launched its Fund Expert website last month, in conjunction with Fidelity FundsNetwork. It uses a "basket" approach, allowing customers to add funds for purchase without being diverted to an additional site. But managing director Brian Dennehey said the industry as a whole is "appalling at innovation." "At the moment it's coming from the fairly small players," he said. "You've got a handful that are embarrassing the rest of the industry, and I'm including the fund managers in that." The non-advised site, which features a bi-annual 50 page analy...
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