Hargreaves cuts minimum investment level as it targets lower net-worth clients

clock

Hargreaves Lansdown is reducing the minimum investment required to open an account from £500 to £100 in a bid to entice low-value clients.

In a revamp of its Vantage platform, the firm is also waiving a number of other fees, including probate charges, corporate action charges and the fee for transferring between accounts on the platform. "All improvements make our clients better off - either financially, through access to a better service or both," said CEO Ian Gorham. "Many improvements have been made in response to client suggestions. "The varied nature of the requests we receive means we cannot accommodate them all, however we do care greatly about all our clients, and listen carefully to their feedback, identify t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Mixed year for platforms as Budget fuelled investor uncertainty

Mixed year for platforms as Budget fuelled investor uncertainty

Advised platform assets totalled £697bn in 2024

Jenna Brown
clock 30 January 2025 • 2 min read
Quilter tops table as most recommended adviser platform in 2024

Quilter tops table as most recommended adviser platform in 2024

Last year's top ten recommended adviser platforms

Jenna Brown
clock 22 January 2025 • 1 min read
Quilter platform delivers record quarterly net inflows of nearly £2bn

Quilter platform delivers record quarterly net inflows of nearly £2bn

Fourth quarter results from Quilter

Jenna Brown
clock 22 January 2025 • 1 min read