Adviser comparison website prepares for launch

The site, which allows clients to review the service offered by their IFA, initially trialled with 250 advisers. Next week consumers will be able to rate any of the UK's IFAs. Advisers have expressed concern about potential reputational damage, but founder Adam Price said all comments undergo a strict vetting process. "We publish all reviews, good or bad (unless they contain spam or abuse), and do give advisers a right of reply," he said. "Unlike most review sites, we verify the identity of every reviewer. We ask IFAs to confirm each reviewer is a genuine client or, if they do not,...