Unbiased adds restricted advisers to search

The site will move away from a location-based approach to focus on product specialisation. Advisers restricted by product provider will be not be accepted in an attempt to highlight the importance of independent advice, said CEO Karen Barratt. "We want the consumer to get advice that us client centric," she said. "We felt that being tied by product provider removes that option." "On the other hand, we didn't just to remain with IFA because we know some IFAs are moving towards restricted and we didn't want the directory to become marginalised or elitist. "IFAs and restricted advi...