Aviva has launched a platform to help advisers use Facebook and other social media to grow and re-engage their client bank.
According to research from the provider, 41% of advisers do not use any social media. And of those that do, most use LinkedIn (at 33%), with users tending to check in on a weekly basis (18.5%) or less frequently (22%). Twitter and Facebook are used in a professional capacity - but only by 13% of advisers. However, Aviva argues that with 68% of people now searching online when making decisions about money-related goods and services, advisers should make more of the opportunities social media affords. The company has launched an online platform as part of its New Thinking campaign of...
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