The advisers who refuse to act as 'Yes Men'

Treating customers fairly (TCF) is at the heart of the UK's financial services regulation, where the primary focus of the Financial Conduct Authority (FCA) is to regulate the industry in such a way as to promote good consumer outcomes. However, as Barclays' head of behavioural and quantitative investment philosophy Greg B Davies details in his monthly column for Professional Adviser, consumers don't always behave in a rational way that would lead them to positive results, especially when it comes to money. Clients often come to an adviser's door clutching the latest "guaranteed", get-...