FinaMetrica launches robo-advice tool for sub £100k investors

Investor Profiler creates investor scores which link to a range of multi-asset portfolios. The tool is intended for advisers who have clients with simple investment goals, or for use by directly consumers. It bases its investor scores on a 12-question scientific risk tolerance test and questionnaire, which takes into account investors' time horizons, capacity for loss, risk tolerance, knowledge of investments and investment experience. The test typically takes investors less than 15 minutes to complete, FinaMetrica said.   Too complex Simplicity is often seen a key stumblin...