'Strong' Q4 protection sales driven by critical illness

Equifax Touchstone analysed market data

clock • 1 min read

Strong sales of pure critical illness policies helped boost protection sales figures in the final quarter of last year, according to exclusive analysis from Equifax Touchstone.

Some £117.4m of life cover premiums were sold, up from £109.3m in the third quarter (an increase of 7.5%). However, sales for the year stood at £452.1m, down slightly on the 2014 total of £453.5m (a decrease of 0.3%). Term assurance accounted for 43% of protection sales in 2015. Mortgage term assurance accounted for 17.8% of sales. The data was collated from more than 90 major product providers with inputs from more than 11,000 advisers. Critical illness sales for the year grew by 33.3% compared to 2014, and sales of term assurance (including term policies with critical illn...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Could a broader advice definition boost protection's reach?

Could a broader advice definition boost protection's reach?

'No one wakes up in the morning thinking about buying life insurance'

Paul Yates
clock 22 October 2024 • 4 min read
Are we talking enough about protection and succession planning?

Are we talking enough about protection and succession planning?

Why are more IHT liabilities for gifts not being protected?

Naomi Greatorex
clock 30 September 2024 • 4 min read
Income protection: Getting the advice process right

Income protection: Getting the advice process right

'Don't be afraid to let your personality shine through'

Jaskeet Briah
clock 25 September 2024 • 4 min read