Advisers underestimate client interest in ESG - research

The Great British Sustainable Savers Census 2020, published by Boring Money and sponsored by Aberdeen Standard Investments, surveyed 155 advisers, 4,500 adults and 1,509 investors. It found half (51%) of advisers have a strong interest in ESG and plan to invest this way with their personal money over the coming year or so. However, advisers appeared to underestimate client interest in ESG. Four-fifths (83%) of advised clients reported they would value a discussion on ESG with their adviser, up from 74% last year, but just 54% of advisers thought their clients would value a conversatio...