OMW platform finally rebrands to Quilter

Re-platforming project complete

Tom Ellis
clock • 1 min read

Quilter’s adviser platform Old Mutual Wealth has rebranded to match its parent company after a long and expensive re-platforming project.

The adviser platform now shares its name with the overall parent company, Quilter, alongside its multi-asset business Quilter Investors, which was given that name in 2018, and Quilter Financial Planning, named so in 2019. The Quilter brand originated with the firm's discretionary fund manager Quilter Cheviot and followed the firm's separation from Old Mutual in June 2018 with its subsequent London and Johannesburg stock exchange listings. The change in name from the adviser platform follows a re-platforming project that cost more than half a billion pounds, which completed in February...

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