A look at the challenges for the LGBT community working with advisers

Advisers can have ‘confidence to ask the right questions’ in the right way

Hope William-Smith
clock • 1 min read

Advisers having the confidence to ask questions in the right way is a major catalyst for ensuring individuals in the LGBTQ+ community come on board as clients, St James’s Place (SJP) has said.

The advice giant's LGBTQ+ network chair Emma Palethorpe said coming out to a financial adviser could be a challenge for prospective clients, who are likely to feel misunderstood. This in turn could have a knock-on effect on whether the individual ever seeks advice, she explained. "It can be challenging and might make people reluctant - it's that fear of not being accepted," she said. "A financial adviser does not necessarily have to understand all the issues, but it helps if they understand some of them." LGBT Great founder and managing director Matt Cameron said there has been "a ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

What's in an advice firm's brand? Not a lot, it turns out

What's in an advice firm's brand? Not a lot, it turns out

'Businesses spend days, weeks, months even, agonising over their brand'

Justin Cash
clock 12 December 2024 • 4 min read
Why data management could be the key to securing a 'buy and build' exit

Why data management could be the key to securing a 'buy and build' exit

Carefully planned data strategy is attractive to investors

Christian Davis
clock 11 December 2024 • 4 min read
All the advice firm acquisitions that have taken place in 2024

All the advice firm acquisitions that have taken place in 2024

Keeping track of the ongoing consolidation of the advice industry

Professional Adviser
clock 10 December 2024 • 3 min read