One in five 18-34-year-olds would use YouTube for financial advice

Those who would not use an adviser want free advice online

Isabel Baxter
clock • 1 min read

One in five 18-34-year olds would use YouTube for financial advice, according to a recent LV= report.

The retirement specialist's Wealth and Wellbeing report was conducted among 4,000 nationally representative UK adults in June 2023 and showed that 43% would look to consumer finance websites for financial advice. Meanwhile, 38% of UK adults would look to a financial adviser and 29% would look to family and friends. Those with higher incomes were also more likely to use online sources and social media for advice. Meanwhile, 20% of people who would not use a financial adviser said they wanted advice free and online. The report said it showed many customers "may not understand the ...

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