Novia transforms into 'Wealthtime' in group-wide rebrand

Both Novia and Wealthtime are now under one single group brand

Isabel Baxter
clock • 1 min read

Private-equity backed platform Novia has now become Wealthtime in the final stage of its rebrand.

It was announced that AnaCap-owned platforms Novia and Wealthtime would be unified under a single group following AnaCap's acquisition of Novia in May 2021. Following that, in July this year Novia announced the rebrand of the Wealthtime platform to ‘Wealthtime Select'. The platform said this was done in July to give that change "time to bed in" before the Novia rebrand. Users will now be directed to a new Wealthtime website to access both Wealthtime and Wealthtime Select platforms.  The two platforms will continue to operate as distinct propositions, meeting different price, invest...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platform innovation: Terry Huddart on Abrdn's Cash Solution

Platform innovation: Terry Huddart on Abrdn's Cash Solution

'I see this as another positive market development'

Terry Huddart
clock 27 February 2025 • 5 min read
LV= expands adviser investment options with Embark partnership

LV= expands adviser investment options with Embark partnership

Builds on adviser support with smoothed managed funds and digital integration

Sahar Nazir
clock 17 February 2025 • 2 min read
Abrdn Adviser makes trio of price reductions on Wrap platform

Abrdn Adviser makes trio of price reductions on Wrap platform

Moving towards a ‘more simplified charging structure’

Isabel Baxter
clock 17 February 2025 • 2 min read