Advisers told AI benefits will be reliant on their proactive engagement

‘This is now about the evolution to a full advice solution’

Hope Coumbe
clock • 2 min read

Advisers need to actively engage with helping artificial intelligence (AI) develop to a stage where it can be of use to them and align to bespoke expectations, industry experts agree.

Speaking at Intelliflo's Innovate 2024 conference today (4 June), Aveni chief executive Joseph Twigg warned advisers of the importance of engagement. "You are not going to wake up one day, download an AI assistant, and have it do all the bits of the job that you don't like," he said. "You, the adviser, have to engage with the process. You need to put the foundations in place to capture the data that powers the model." Model Office founder and chief executive Chris Davies agreed, adding that advisers had to be the ones to do the work to begin with. "You have got to do the research a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'At the end of the beginning': What to expect next with tokenisation

'At the end of the beginning': What to expect next with tokenisation

'Tokenisation is coming - at pace'

Alex Kerry
clock 08 April 2025 • 3 min read
Open arms or cautious welcome? Why AI in advice cannot be ignored

Open arms or cautious welcome? Why AI in advice cannot be ignored

'Putting aside the hype, AI is here to stay'

Jenny Thorpe
clock 25 March 2025 • 3 min read
'What about Maud?': When it comes to tech, don't underestimate older clients

'What about Maud?': When it comes to tech, don't underestimate older clients

Tech adoption among older people was accelerated by the pandemic

Rowan Whittington
clock 19 March 2025 • 4 min read