Advisers told AI benefits will be reliant on their proactive engagement

‘This is now about the evolution to a full advice solution’

Hope Coumbe
clock • 2 min read

Advisers need to actively engage with helping artificial intelligence (AI) develop to a stage where it can be of use to them and align to bespoke expectations, industry experts agree.

Speaking at Intelliflo's Innovate 2024 conference today (4 June), Aveni chief executive Joseph Twigg warned advisers of the importance of engagement. "You are not going to wake up one day, download an AI assistant, and have it do all the bits of the job that you don't like," he said. "You, the adviser, have to engage with the process. You need to put the foundations in place to capture the data that powers the model." Model Office founder and chief executive Chris Davies agreed, adding that advisers had to be the ones to do the work to begin with. "You have got to do the research a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

AI 'trust gap' causing uptake of robo-advisers to remain limited

AI 'trust gap' causing uptake of robo-advisers to remain limited

Clients still lack trust in the technology, Avaloq finds

Isabel Baxter
clock 20 November 2024 • 2 min read
Advice firms only spending 35% of time on client meetings

Advice firms only spending 35% of time on client meetings

Spending more time on business, compliance and staff development

Isabel Baxter
clock 18 November 2024 • 2 min read
PFS Conference 2024: AI should augment not replace human element in advice

PFS Conference 2024: AI should augment not replace human element in advice

Firms that adopt technology to save time will improve client experience

Jenna Brown
clock 14 November 2024 • 2 min read