Steven Cameron on why advisers should focus on the 'second 50'

‘Advisers are uniquely placed to think about these later life clients’

Isabel Baxter
clock • 2 min read

Advisers are uniquely placed to think about later life clients, in particular the ‘second 50', Aegon pensions director Steven Cameron says.

Aegon has recently launched a ‘second 50' campaign urging advisers to think about later life clients. Generation by generation are living longer so advisers must prepare clients for a 100-year life, Cameron explained. "This is something we need to think about and prepare for." "When you get to 50, you are only halfway through the 100-year life," he continued. "This is when you then enter your second 50." "This generation's second 50 is going to be very different from their parents and grandparents." In the past, Cameron noted that individuals went through a three-stage life b...

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