Mark Loosmore: To (digitally) serve and prosper

Clients now less ‘sticky’

clock • 4 min read

Is your business proposition something you take off the shelf and dust down every now and again or is it, as Mark Loosmore argues it now needs to be, a living, breathing thing you constantly tend and nurture?

A couple of weeks ago I took my youngest daughter to the cinema (the new Star Wars, if you are interested, is a great film - if not quite as magical as the one from the 1970s). After the movie, we had a pizza and then went to buy a few bits and pieces from the supermarket. And it struck only me later that day that I had had almost no interaction with an actual human being at the cinema, the pizza place or the shop. Don't miss PA's live webinar in association with IRESS -'Retaining clients, and their wealth, across generations' - at 11am on 20 March - Find out more or register here I r...

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