Louis Williams: Why getting to the heart of ESG matters

Demand for investments that are sustainability-oriented has increased over recent years. One theory for such an increase in interest is due to millennial investors supposedly being more values-driven, and therefore having a greater desire to seek investments that align with their views; younger investors are the ones more motivated to positively impact the environment and society. However, is this really the case? Across all age groups, research shows that 70% to 80% of investors view sustainable investing to be at least somewhat important to them, but there is limited research that prov...