Mark Sanderson: Customers come from all walks of life. Why don't we?

Tackling bias starts in the mirror

clock • 5 min read

Mark Sanderson poses a tough question to the advisory profession: How are we to best serve client needs if clients come from non-stereotypical backgrounds but we don’t?

It shouldn't be necessary to beat the drum for diversity and inclusion in the UK advice sector in 2022. Nearly a thousand years after William of Normandy injected fresh Viking and French genetics into the Angles, Saxons, Danes and Celts of this land, followed by successive waves of distinctive cultures and ethnic groups coming to these shores from the British Empire, the Commonwealth and the European continent, our population is among the most diverse in the world. If only we were also the most inclusive in the financial advice sphere. No matter what some people say (not always polite...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Editor's view: When regulation fails to bite

Editor's view: When regulation fails to bite

The editor's Friday Night Takeaway from 13 December

Jen Frost
clock 13 December 2024 • 2 min read
PA360: Secure your place as adviser conference returns to London

PA360: Secure your place as adviser conference returns to London

Join us for practical insights on adapting to change and hear from Alastair Campbell

Professional Adviser
clock 12 December 2024 • 2 min read
What's in an advice firm's brand? Not a lot, it turns out

What's in an advice firm's brand? Not a lot, it turns out

'Businesses spend days, weeks, months even, agonising over their brand'

Justin Cash
clock 12 December 2024 • 4 min read