Mark Sanderson: Customers come from all walks of life. Why don't we?

Tackling bias starts in the mirror

clock • 5 min read

Mark Sanderson poses a tough question to the advisory profession: How are we to best serve client needs if clients come from non-stereotypical backgrounds but we don’t?

It shouldn't be necessary to beat the drum for diversity and inclusion in the UK advice sector in 2022. Nearly a thousand years after William of Normandy injected fresh Viking and French genetics into the Angles, Saxons, Danes and Celts of this land, followed by successive waves of distinctive cultures and ethnic groups coming to these shores from the British Empire, the Commonwealth and the European continent, our population is among the most diverse in the world. If only we were also the most inclusive in the financial advice sphere. No matter what some people say (not always polite...

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