Five steps to crafting the perfect elevator pitch for your advice firm

In an increasingly digital world, the elevator pitch has been dismissed as an outdated and gimmicky tactic by some. However, for all the interactive brochures and clever new website features, how often do you find yourself trying to sell your services on the phone or face-to-face? For your average IFA, I'd bet this still happens often. Whether you call it an elevator pitch or not, there are many benefits to knowing you can clearly convey your company's key messages in crucial moments. For any firm, in any sector, this can make or break future opportunities with a prospective client...