Louise Cockburn highlights five emerging AI scams and urges advisers to talk to clients about the risks using the 'trust but verify' mantra
The rise of artificial intelligence (AI) and cost of living crisis represents a perfect storm for people falling foul of AI scams. For advisers and providers alike, it's important to understand and mitigate risks to safeguard both your business and clients' finances. Here, we'll explore five emerging AI scams and provide countermeasures to prevent falling prey to these cyberattacks. 1. Voice-mimicking scams These scams involve generative AI systems taking samples of clients' voices in order to imitate them and requesting financial transfers or sensitive information. This deception b...
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