Long-term business success starts by 'doing good'

'The trade-off between doing good and creating value is a thing of the past'

clock • 4 min read

The most valuable companies over the next decade will be the companies you'd choose to be friends with, writes Simon Rogerson

Covid, as family members and business owners, was one of the biggest challenges we've ever faced. There were, however, a few positives to come from it. One of these positives was around corporate innovation and the other was around behaviours. The problem, however, is that these benefits are now starting to fade. Take innovation for example. Most medium-sized or large companies, especially in financial services, aren't very good at innovation. They tend to believe that innovation is the responsibility of one person (or a small department) so they hire a ‘head of innovation' and ask th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 04 August 2026 • 4 min read
Editor's view: Consumer Duty, Public Duty

Editor's view: Consumer Duty, Public Duty

The editor's Friday Night Takeaway from 31 July

Jen Frost
clock 31 July 2026 • 3 min read
From insight to action: The role of the Women's Wealth Alliance

From insight to action: The role of the Women's Wealth Alliance

'This is as much a perception challenge as a pipeline one'

Vanessa Barnes
clock 29 July 2026 • 4 min read