Zurich: We'll have no part in platforms 'price war'

Carmen Reichman
clock • 2 min read

Zurich is not interested in participating in a platform price "race to the bottom", its head of retail platform strategy has said.

Alistair Wilson (pictured) said the apparent trend among operators of under-cutting their rivals was tantamount to obsessing over a "level of comparison that is not a lot of money in some cases". The industry, he suggested, was competing over as little as 20p a day. "Is price the right focus? I don't believe so, which is why we are very focused on protecting people's future going forward in different ways," he said. "We are trying to take the platform market and reshape it with the client at the centre." The Zurich Intermediary Platform launched in 2012 and, though competitive, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Mixed year for platforms as Budget fuelled investor uncertainty

Mixed year for platforms as Budget fuelled investor uncertainty

Advised platform assets totalled £697bn in 2024

Jenna Brown
clock 30 January 2025 • 2 min read
Quilter tops table as most recommended adviser platform in 2024

Quilter tops table as most recommended adviser platform in 2024

Last year's top ten recommended adviser platforms

Jenna Brown
clock 22 January 2025 • 1 min read
Quilter platform delivers record quarterly net inflows of nearly £2bn

Quilter platform delivers record quarterly net inflows of nearly £2bn

Fourth quarter results from Quilter

Jenna Brown
clock 22 January 2025 • 1 min read