Adviser client rejections on the rise, APFA research finds

Advisers blame affordability

Carmen Reichman
clock • 3 min read

The proportion of advisers who have turned away clients has risen to almost seven in ten in the last year, according to new research.

New research from the Association of Professional Financial Advisers (APFA) has found some 69% of advisers turned away potential clients over the last 12 months, mostly because they thought their services were too expensive for them. The findings presented a steady increase in client rejections in the past three years, up from about 61% in 2014 and 54% in 2013. APFA found about 43% of those turning away clients had done so because they thought the advice services they offered were not economic based on the client's needs and circumstances, About 72% of the 271 advisers surveyed sai...

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