Aegon

Adviser Home has launched the guide following FCA’s review

The tool is called Product reporting and aims to deliver ‘personalisation'

‘Advisers are uniquely placed to think about these later life clients’

‘Consumers need protecting from their own inertia'

‘Simplified advice or targeted support could play a role’

Quilter remains in second place followed by AJ Bell and Transact

Targeted support proposal could be ‘game changing’ for consumers

‘The same advice relationships but with the Aegon banner’

Mutual comes in ahead of Aviva Life & Pensions, Prudential and AJ Bell

This is expected to increase due to Consumer Duty