Dunstan Thomas

'This is something of an Icarus challenge for advisers'

'Sound financial planning has always been built on trust'

The trusted adviser understands their audience

Decisions need to be framed by the individual's circumstances

'I am a firm believer the Consumer Duty outcomes are a positive'

7.5 million people might log in within the first few days alone

But will schemes and providers be ready?

'Gone are the lengthy consultation and rule-setting cycles that often took several years'

Consumer Duty may lead to tensions between advisers and providers

But how many firms will use it to their advantage?