The industry has successfully guided baby boomers to retirement. But their children think and act very differently. Without an intergenerational strategy there could be a rapid decline in clients and AUM.
Schroders 2020 UK Financial Adviser Survey
‘Inheritance economy’
'Strategies for retention'
To communicate equity release's wider opportunities and benefits, writes Chris Flowers, providers and advisers need to think about how best to engage not only its usual target audience but also their families
Four key areas to focus on