marketing

Mass marketing is dead. If I am at the receiving end of a piece of marketing or advertising I can tune it out very effectively, unless it is aimed directly at me and very specifically addresses my needs or wants. Only niche marketing works anymore because...

Sainsbury Bank's head of marketing communications Richard Clark is taking up the mortgage product development role at Scottish Widows left by the departure of Murdo McHardy.

I have been reading the excellent article by Martin Bamford about the expected blue water between financial salespeople and true advisers which are thought provoking. In addition, Phil Calvert documents the power that the internet can hold in the successful...

Lots of people have asked me over the last twelve months how they can boost the profile of their organisation and get more coverage in the press (you'd think they'd ask an expert!). Things get interesting when you reply by asking them what their marketing...

Tightness in rental yields are partly an inverse result of capital appreciation, so the BTL buyer is always in a win-win situation, argues Jeff Knight, director of marketing at GMAC-RFC.

Improving one's home or changing jobs are seen as the two most important financial triggers, according to a survey of 12,000 UK adults published by TGI Marketing.

An online publishing service has been launched which substantially cuts the workload and cost of printing client newsletters and brochures for financial intermediary firms.

The FSA's interpretation of financial promotions regs has apparently taken a turn which runs contrary to the concept of marketing.

The 'silly season' prompts stories which usually wouldn't see the light of day so IFAonline's Silly Season Shorts highlights the 'financial services news' hoping to catch the media eye.

Scottish Equitable has launched a new range of marketing material to help advisers encourage people into saving more.