marketing

Marketers in the financial sector are fearful for their job prospects, as negative economic sentiment affects anticipated sales performance.

Personal branding specialist Lesley Everett will advise IFA Life members on how to differentiate themselves through a "stronger image" and "improved personal effectiveness".

MyLocalAdviser , the online directory of financial advisers, has re-launched with updated features including an Adviser Zone and marketing tools.

A range of marketing and support tools have been launched to help advisers increase their ethical investment business.

Advisers want equity release providers to supply them with a variety of marketing tools to help them access the market and provide good advice to their clients, according to Bridgewater Equity Release.

IFAs already provide many aspects of the financial support consumers want but struggle to advertise this to the market, research by Aegon suggests.

Positive Lending has today announced the relaunch of its marketing toolbox for intermediaries.

Lehman Brothers' Mortgage Capital Business has announced Paul Hunt will join the firm as director of marketing.

Two weeks ago I promised to tell readers exactly what I think, as a consumer, of the financial services industry, so here's part one of my - very lengthy - two-part comment on the ‘provider' market before I reveal next week my view of the intermediary...

One of my serious concerns about firms' activities relates to financial protection ‘non-disclosure'. As much as consumers do have to take responsibility for their actions - ie when they say they didn't know about something and clearly did - the industry...