Social Media

Around 7.7 million UK consumers have followed social media advice

The editor's Friday Night Takeaway from 27 February

‘Clients don’t really care if you are restricted or independent’

Many sources 'unregulated and unverified’

A digital generation with a human touch

Social media a key information source for younger consumers

Aims to bridge advice gap and enhance financial education

‘Every individual social post or communication must comply with the rules’

‘Engaging with new formats is not a vanity project for advisers anymore’

Demand for social media influencers who specialise in finance drops by 13%