‘Every individual social post or communication must comply with the rules’
‘Engaging with new formats is not a vanity project for advisers anymore’
Demand for social media influencers who specialise in finance drops by 13%
Professional Adviser looks at finfluencers' impact in the market
The majority of those aged 18-34 have seen finance posts from influencers
Advisers can also use social media as ‘positive force for their brand’
New guidance aimed at combatting illegal financial promotions
'Don't find your career cancelled due to a hasty Tweet'