Social Media

Social media a key information source for younger consumers

Aims to bridge advice gap and enhance financial education

‘Every individual social post or communication must comply with the rules’

‘Engaging with new formats is not a vanity project for advisers anymore’

Demand for social media influencers who specialise in finance drops by 13%

Professional Adviser looks at finfluencers' impact in the market

The majority of those aged 18-34 have seen finance posts from influencers

Advisers can also use social media as ‘positive force for their brand’

New guidance aimed at combatting illegal financial promotions

'Beyond blue ticks'