The beginning of something beautiful?

It is fair to say that the majority of businesses would want to speak to prospective customers who had requested their advice just a few seconds earlier. This is what lead generation offers but despite this it attracts suspicion and disparaging remarks rather than being embraced as a powerful tool to source new business. One of the main reasons for this attitude is a simple lack of understanding about the concept as most intermediaries do not have a full grasp of how internet marketing works. But why should they? This is not their area of expertise and the lead generation industry, as it ...