Portal receives cold welcome

Professional Adviser
clock

LeadPoint, a lead generation portal, is to expand its offering and launch into the protection arena,...

LeadPoint, a lead generation portal, is to expand its offering and launch into the protection arena, writes Lucy Quinton. Justin Rees, head of marketing at the firm, said the expansion was "due to the mortgage market decreasing so we have been looking at other areas". He added that in a few months, LeadPoint wanted protection to be a big area and overtake the mortgage side. He said LeadPoint had been piloting the scheme for a month. "We wanted to do a month of trading to see how it works. It is currently open to existing customers and we will release this to new ones in a few weeks," he...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Client Acquisition

Majority of advisers have taken on a new client in the last month

Majority of advisers have taken on a new client in the last month

'The ability to look after client numbers is more of an issue'

Isabel Baxter
clock 13 May 2024 • 1 min read

Advisers respond: Client retention or acquisition?

Partner Insight: Logic Wealth Planning's Stephen Trenholm and Greenstone Financial Planning's Catherine Greeves met in London recently to discuss the topic 'Adviser approaches to client engagement - is digital king?

Sponsored by Architas
clock 07 June 2018 • 1 min read

Insurance websites failing customer needs

Insurance company websites are not meeting even the most basic customer experience standards according to a recent survey.

Caitlin Morrison
clock 24 February 2012 •