Scottish Life reworks marketing to avoid "samey" literature

Part of the relaunch includes a new magazine called In Touch which contains generic information on pensions and explains the benefits of clients’ joining company pension arrangements, alongside new posters and flyers which can be posted around the workplace. Mark Polson, group pensions marketing manager at Scottish Life says the changes have been made as "much of the literature produced by pension companies is very samey and uninspiring". IFAonline